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Importing television shows to Chinese market: the opportunity to grow
Thesis   Open access

Importing television shows to Chinese market: the opportunity to grow

Haojun Liu
Master of Science (M.S.), Drexel University
01 Sep 2015
DOI:
https://doi.org/10.17918/etd-6482
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Abstract

Television--Management Foreign television programs--China Television programs--Marketing--China
Internet users in China reached 600 million in 2014, which ranks No.1 in the world for the number of Internet users.(Internet Live Stats, 2015). Internet users can access the entertainment video productions, not only shows made in China but also all over the world, especially U.S. produced shows. The increasing purchasing power of Chinese consumers and their desire to view the best and latest media content give foreign show production companies an opportunity to generate big profits. This potential for profit for importing foreign content to China is worth examining. This thesis focuses on analyzing the Chinese television show market by observing the past history and current U.S. television show transactions, rules made by State General Administration of Press, Publication, Radio, Film and Television(SGAPPRFT) on foreign content restrictions, how pirated content affect the popularity of the shows, and content gathered from speeches and interviews of the executives from Chinese media industry. Also, this thesis paper launched a survey about Chinese audiences' viewing habits and their opinions toward the potential of foreign shows in the Chinese market. Analyzing these results, this thesis paper gives the reader a better understanding of the Chinese TV industry and the popularity of foreign shows.

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