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Thesis
Interactive advertising for local news broadcasts: an exploration of potential
Master of Science (M.S.), Drexel University
Nov 2011
DOI:
https://doi.org/10.17918/etd-3677
Abstract
This thesis will discuss various forms of interactive television including one-screen, two-screen and three-screen interactivity. Various formats of interactive advertisements will also be analyzed in terms of how they could be applied to local news broadcasts. As a conclusion, a sample interactive television application for use during local news broadcasts will be introduced.
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Details
- Title
- Interactive advertising for local news broadcasts
- Creators
- Eric Shawn Yarsinsky - DU
- Contributors
- Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 3677; 991014632335604721