Thesis
Keeping politics out of the game: why socially divided messages are not good for television ratings
Master of Science (M.S.), Drexel University
03 Mar 2022
DOI:
https://doi.org/10.17918/00001377
Abstract
During the early 2020s, several politically charged strikes and protests by NBA players impacted the viewer experience. This research seeks to find if these actions by NBA players, as noble a cause as they may be deemed, could impact the future of live sports ratings and the financial health of the NBA on television. This research examines several real-life cases in which the NBA has found itself at the center of politically charged national and global debates, a relationship that has launched the NBA into the spotlight and drawn deep criticism. The researcher seeks to demonstrate whether the NBA should stay out of politics and stick to basketball and the overall fan experience or if fans are accepting of this blurring of lines between players' personal political causes and the game.
Metrics
50 File views/ downloads
68 Record Views
Details
- Title
- Keeping politics out of the game
- Creators
- Martin Lee Jr.
- Contributors
- Justin Fithian (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- 103 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991017130274704721