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Kickstarting relationships: is crowdfunding affecting the relationship between artists and their supporting audiences?
Thesis   Open access

Kickstarting relationships: is crowdfunding affecting the relationship between artists and their supporting audiences?

Ali L. Gathers
Master of Science (M.S.), Drexel University
2014
DOI:
https://doi.org/10.17918/etd-6216
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Abstract

Crowd funding Social influence Arts--Management Kickstarter Technology
This paper looks at the influence the crowdfunding platform Kickstarter has had on relationships between artists and their audiences. Using research, interviews, and surveys, I determined that the platform establishes how and why these interpersonal shifts occur. The research points to the direct peer-to-peer communication that allows Kickstarter to persuade attitudes and behaviors. As a result, the audiences are finding out more about the artists as individuals as well as their artistic practices. In turn, the artists end the process more appreciative of the support their funding audiences supply; however, they tend to view them as a collective group. Disparate motivations and expectations formed by how the transaction is characterized may be the cause for the different relationships formed between the dyad.

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