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PDFOpen Access (License Unspecified), Open Access
Thesis
Linear TV In The Non-Linear World: The Value of Linear Scheduling Amidst the Proliferation of Non-Linear Platforms
Master of Science (M.S.), Drexel University
Mar 2017
DOI:
https://doi.org/10.17918/etd-7322
Abstract
Unprecedented technological innovations in media content consumption have had a profound impact on the network television industry. Television networks' control has waned since the advent of alternative platforms for content viewing. Audiences have been released from the clutches of the linear schedule. They now have the freedom to customize viewing based on their content and platform preferences, and availability. The purpose of this qualitative study is to assess 1) the current value of television linear scheduling and 2) the effectiveness of traditional strategies in this present phase of channel and platform proliferation. An additional goal is to identify new strategies that are employed by broadcasters to accommodate the audience's changing viewing habits. Thus, the author primarily interviewed experienced television executives who were currently in-charge of scheduling television shows. Their insights have led to the conclusion that scheduling remains relevant in this age of non-linear viewing. However, its functions adapt and its scope expands beyond linear. There are also key changes in the approaches and thought-processes in scheduling. Furthermore, new systems have been identified, which are currently utilized in attracting audiences to consume content via live television. As television insiders have differing opinions, it is suggested that the effectiveness of these new systems be researched further. Keywords: television scheduling, television programming, linear scheduling, lead-in, non-linear viewing
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Details
- Title
- Linear TV In The Non-Linear World
- Creators
- Carlo Angelo Mandala Hernandez - DU
- Contributors
- Philip W. Salas (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- xi, 146 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7322; 991014632335304721