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Thesis
Local television revenue models changing to compete with new technology
Master of Science (M.S.), Drexel University
01 Aug 2014
DOI:
https://doi.org/10.17918/etd-6156
Abstract
The purpose of this thesis is to propose solutions to successfully navigate changing trends that may threaten a television station's traditional revenue stream. What are some currently possible methods to compete with new and emerging consumer technology that is currently in competition with a commercial television station? By using alternative solutions such as content integration that leverages the assets and brand recognition currently in place at a local television stations. Can we augment the current ad model with alternative methods of advertising to replace any shortfalls in ad revenue?
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Details
- Title
- Local television revenue models changing to compete with new technology
- Creators
- Randi Figures - DU
- Contributors
- Rich Paleski (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6156; 991014632288404721