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Managing immersive theatre in a post-COVID world
Thesis   Open access

Managing immersive theatre in a post-COVID world

Morgan Puliafico
Master of Science (M.S.), Drexel University
Dec 2022
DOI:
https://doi.org/10.17918/00001315
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Abstract

Arts--Management Theater Management COVID-19 (Disease) Theater--Production and direction Immersive theatre
Immersive theatre provides an escape from real life for audiences and an outlet to consume art actively rather than passively (Turnbull 2016). Immersive theatre has floated in and out of relevance since its first appearance in the theatre world in the 1970s and has taken on many different forms over the years. From murder mysteries to Renaissance Faires, immersive theatre is a form of theatre that demands social, and sometimes physical, contact. So how, in the time of social distancing and COVID-19, can immersive theatre stay relevant? How can we as cultural leaders continue to provide our patrons with a unique experience that is still safe? Over the past two years, the theatre industry has scrambled to make safe content for audiences. Open-air theatres have been built, temperature checks and vaccine requirements have arisen, and innovations in technology have all made theatre possible. Holding immersive events outdoors or in an open air space, requiring temperature checks or vaccinations, or holding interactive events via ZOOM are all ways immersive theatre can be made possible while keeping patrons safe.

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