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PDFOpen Access (License Unspecified), Open Access
Thesis
Marketing Urban Art: A Case Analysis of the Exchange Project
Master of Science (M.S.), Drexel University
Jun 2009
DOI:
https://doi.org/10.17918/etd-3457
Abstract
The Exchange is an interactive project that promotes a sharing of stylistic influences amongst a select group of urban artists. The project is web-based but it also mounted a four city tour in 2007. As scholarly research is very limited in the genre, this study was an attempt to gather the few existing sources, general information, and first hand knowledge of the author, a participant in the Exchange. The result is a look at the best practices in marketing urban art. The financial details of the Exchange were unable to be included. The author recommends that urban artists partner with organizations that share a similar mission and to focus on viral marketing.
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Details
- Title
- Marketing Urban Art
- Creators
- Philip Asbury - DU
- Contributors
- Ximena Varela (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 3457; 991014632211304721