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PDFOpen Access (License Unspecified), Open Access
Thesis
Medical television programming in China
Master of Science (M.S.), Drexel University
01 Sep 2014
DOI:
https://doi.org/10.17918/etd-6171
Abstract
Yang-sheng television shows are health-related programs that introduce suggestions on Chinese medicine, diet and fitness, generally targeted to senior audiences. There are over 1300 yang-sheng programs on Chinese television, but only a few can be named by audiences. Most of the shows are not well-produced and have no specific characters. The format lacks creativity. These shows are very similar to each other, because once a program gains popularity, it is often imitated. By studying four well-known shows, Yang Sheng Tang, The X Doctor, The Encyclopedia Talk Show and Health Matters the Most, the research concludes that there should be more medical professionals joining the production teams, not as consultants, but highly involved in the production process.
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Details
- Title
- Medical television programming in China
- Creators
- Yumeng Xiao - DU
- Contributors
- Philip W. Salas (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6171; 991014632717604721