Thesis
Mind readers: how neuromarketing could change television
Master of Science (M.S.), Drexel University
Jun 2012
DOI:
https://doi.org/10.17918/etd-4129
Abstract
The purpose of this thesis is to investigate the previously unexplored potential uses of neuromarketing technologies in the field of television management. General research about the current uses of these technological practices as well as interviews with key players in the industry contributed to this analysis of their possible use in the creative endeavors of television screenwriters, producers, advertisers, and programmers.
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Details
- Title
- Mind readers
- Creators
- Caroline R. Bentley - DU
- Contributors
- Terry Maher (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4129; 991014632525904721