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Mission fulfillment and organization programming in a time of crisis
Thesis   Open access

Mission fulfillment and organization programming in a time of crisis

Anna Elizabeth Mayes
Master of Science (M.S.), Drexel University
Dec 2020
DOI:
https://doi.org/10.17918/00001204
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Abstract

Music--Instruction and study COVID-19 (Disease)--Economic aspects COVID-19 (Disease)--Social aspects Crisis management Opera companies Symphony orchestras
Prior to the beginning of the COVID-19 pandemic, there was little research on how nonprofit organizations fulfill their mission in a time of crisis. The mission of an opera company or orchestra is to present quality and innovative works to the community they are in. Typically, this is done by producing work for the stage and by creating an appreciation for music through education programs in local schools. At the beginning of 2020, the world saw the beginning of the COVID-19 pandemic. Many business across the United States were forced to close with the exception of "essential" businesses remaining open and performing arts organizations had to cancel or postpone the spring portions of their seasons. Therefore, performing arts nonprofits were left asking how they were going to fulfill their missions since they could not be on the stage or in schools. Performing arts organizations have never had to completely reevaluate the way that they operate because of a pandemic or crisis of this size. Through interviews and research, it can be seen that three prominent organizations in the Philadelphia area-The Philly POPS, The Philadelphia Orchestra, and Opera Philadelphia-did not allow the COVID-19 pandemic to keep them from fulfilling their missions. These organizations were able to use social media and their websites to continue engaging with their audiences. It is likely that virtual programming will continue to be used in regular season and education programming for the organizations mentioned in this study. Through digital content and virtual programming, performing arts organizations can continue to fulfill their missions and support their communities.

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