Thesis
Motivating Millennial volunteers in arts and cultural organizations
Master of Science (M.S.), Drexel University
Dec 2017
DOI:
https://doi.org/10.17918/etd-7713
Abstract
Millennials can be valuable assets to arts and cultural organizations. Through volunteerism, these organizations can build a strong relationship with this generation that can last into the future. Until this point, however, little research has been done to determine how arts and cultural organizations can motivate millennials to volunteer with their organizations. Through an online survey of millennials and interviews with volunteer managers and volunteers for arts and cultural organizations in Philadelphia, a model for best practices to motivate and maintain millennial volunteers can be developed. Arts organizations should focus on visibility of their volunteer opportunities highlighting their potential impact, providing flexible options for participation, and building a strong community within their organizations to appeal to this demographic.
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Details
- Title
- Motivating Millennial volunteers in arts and cultural organizations
- Creators
- Amanda Joy Melczer - DU
- Contributors
- Jean Brody (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vi, 61 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7713; 991014632587204721