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Music, a tool for social change: a case study of three music organizations in Philadelphia
Thesis   Open access

Music, a tool for social change: a case study of three music organizations in Philadelphia

Mari Putney
Master of Science (M.S.), Drexel University
2014
DOI:
https://doi.org/10.17918/etd-6255
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Abstract

Music--Social aspects Non-profit organizations Fundraising Arts--Management Marketing Social Change
This study researches the theory that music can be used as a tool for social change. The research looks at the need for social change in Philadelphia, Pennsylvania and on a broader scale. It also looks at additional research about the benefits of music. This thesis goes on to examine three non-profit music organizations in Philadelphia, which include: Play On, Philly!; Singing City; and, Intercultural Journeys. The researcher assesses the organizations' programs, marketing, fundraising, and evaluations in relation to the goal of inciting social change. The research showed that all three organizations are creating awareness of various issues that occur in Philadelphia and around the world. Unfortunately, the research did not provide conclusive evidence that these organizations were creating social change.

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