Arts--Management Education, Higher Entertainers Music--Instruction and study Entrepreneurship
We have entered a time where classical musicians need to review existing career paths and create new ones to ensure employment and stability. Unfortunately, many musicians are uninformed in areas such as marketing, finance, and other business skills needed to self-promote and balance a life of juggling multiple jobs. The idea of entrepreneurship is not a recent discovery, but it is currently an important topic in higher education in the music sector. With more and more students obtaining higher education degrees in music, schools need to prepare students for the competitive world they wish to enter as professional musicians. This paper examines entrepreneurial courses in music programs at the graduate level in universities and colleges. From analyzing 30 of the top music schools in the United States, this paper investigates the presence of entrepreneurial courses in each school's curriculum. Through anonymous surveys, I collected information from current and recently graduated students to better understand the entrepreneurial courses offered and if students are truly gaining the knowledge they want and need. Finally, I offer recommendations for what music schools can do to incorporate entrepreneurial skills and teachings into their curriculum and classes and better prepare students for a 21st century career. These recommendations include integrating business and marketing topics in existing music courses, evaluating existing entrepreneurial courses to ensure course curriculum is appropriate, and finally to inform students of what a 21st century career might look like.
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Details
Title
Music curricula in higher education
Creators
Annmarie Kawai - DU
Contributors
Neville Vakharia (Advisor) - Drexel University (1970-)
Awarding Institution
Drexel University
Degree Awarded
Master of Science (M.S.)
Publisher
Drexel University; Philadelphia, Pennsylvania
Number of pages
71 pages
Resource Type
Thesis
Language
English
Academic Unit
Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
Other Identifier
6760; 991014632834604721
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