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PDFOpen Access (License Unspecified), Open Access
Thesis
Nielsen acquiring Arbitron: a merger between two monopolies
Master of Science (M.S.), Drexel University
01 Sep 2014
DOI:
https://doi.org/10.17918/etd-6159
Abstract
On Sep 30, 2013, Nielsen Holdings N. V. announced a deal that it had successfully acquired Arbitron Inc. In this case study, the author discussed some possible impacts the Nielsen and Arbitron merger would have on the participants and the entire media industry. Based on Nielsen and Arbitron's activities and new cross platform products, Nielsen and Arbitron's merger would not only affect television and radio measurement, but also the field of cross-platform measurement. The author analyzed this case by providing background information prior to this acquisition, such as the digital viewing trends, online measurement and multi-screen demographics. In order to analyze the results of this case, the author combined Nielsen's financial performance, new product information, an interview with a Nielsen employee and some comments from Nielsen clients. The results were presented in a "3C" structure; "Company", "Customer" and "Competition".
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Details
- Title
- Nielsen acquiring Arbitron
- Creators
- Ri Hai - DU
- Contributors
- Philip W. Salas (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6159; 991014632582704721