Thesis
Organizing & electoral campaigns (OEC): assessing the role of planned parenthood votes on voter turnout
Master of Public Health (M.P.H.), Drexel University
Jun 2017
DOI:
https://doi.org/10.17918/etd-7390
Abstract
This community-based master's project (CBMP) reports the results of the Planned Parenthood Votes' campaign on voter turnout. The project was developed and implemented in collaboration with Planned Parenthood, and was based around the 2016 presidential election cycle. Each year, Planned Parenthood plays an advocacy role in the national election process, and in 2016 there was a key focus on the presidential race as well as congressional and state elections. There were two campaigns underway, independent expenditures and coordinated activities, to focus on different aspects of the election. There were also reasons to divide resources while being cognizant of legal issues related to funding of political work by a not-for-profit organization. Pennsylvania, and more specifically the Philadelphia area, is extremely important in most large-scale elections due to the political divide of the state. During the 2016 elections, there was a focus on the four-county area in Southeastern Pennsylvania aimed at engaging voter mobilization outreach, and particularly in marginalized communities. The focus of this project was based on four primary activities; voter registration, community outreach, phone banking and canvassing. The project's findings suggest that there was a correlation between counties in Pennsylvania where phone banking and canvassing occurred, but a causal link cannot be definitively proven. It should be noted that limitations from this study hindered specific like the ability to reach a wider array of populations and communities. Therefore, future studies should alter their methodology to provide alternative outcomes. One recommendation for future projects of this nature would be more intentional research, planning, and engagement designed to broaden the volunteer base, demographically, and thus allow for a wider array of concerted outreach to communities of specific interest to the organization.
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Details
- Title
- Organizing & electoral campaigns (OEC)
- Creators
- Joe Pachella - DU
- Contributors
- Augusta M. Villanueva (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Public Health (M.P.H.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Dana and David Dornsife School of Public Health; Community Health and Prevention; Drexel University
- Other Identifier
- 7390; 991014632165804721