Parallel marketing strategies in the U.S. cement industry: how it has affected the Dragon Cement Company

Thesis

Richard Stephen Sernyak

Master of Business Administration (M.B.A.), Drexel University

Jun 1970

DOI:

https://doi.org/10.17918/00005199

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Sernyak_Richard_197075.56 MB

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Cement industries

Dragon Cement Company

Marketing

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Title: Parallel marketing strategies in the U.S. cement industry
Creators: Richard Stephen Sernyak
Awarding Institution: Drexel University
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel University; Philadelphia, Pennsylvania
Number of pages: i, 80 pages
Resource Type: Thesis
Language: English
Academic Unit: College of Business (and) Administration (1970-1999); Drexel University
Other Identifier: 991021888692104721