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Planned giving and the Internet: possibilities for a non-profit organization
Thesis   Open access

Planned giving and the Internet: possibilities for a non-profit organization

Bruce Peterson
Master of Arts (M.A.), Drexel University
Jun 2000
DOI:
https://doi.org/10.17918/rajf-cd32
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Peterson_Bruce_200014.68 MBDownloadView

Abstract

Arts--Management Arts fund raising Fund raising
The fund-raising environment is changing and the reaction of the non-profit industry to these changes is vital to the future of not-for-profit organizations. These changes include longer life spans, greater racial diversification, and changing priorities among donors. This paper will first examine a multi-cultural non-profit organization, the International House of Berkeley, California. It will then examine two fund-raising instruments: planned giving and use of the internet for development purposes. Finally, this paper will note ways the International House is meeting future fund-raising challenges through use of these two devices. The purpose is to investigate how use of the internet and planned giving can aid organizations to better meet their fund-raising requirements in the changing environment.

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