Private versus national brands: a study of perceived risk and purchase patterns

Thesis

James Byron Clark

Master of Business Administration (M.B.A.), Drexel University

1972

DOI:

https://doi.org/10.17918/00002705

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Title: Private versus national brands
Creators: James Byron Clark
Awarding Institution: Drexel University
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel University; Philadelphia, Pennsylvania
Number of pages: vi, 63 pages
Resource Type: Thesis
Language: English
Academic Unit: College of Business (and) Administration (1970-1999); Drexel University
Other Identifier: 991021887598104721