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Protest and the president: a study of MSNBC's primetime coverage of the NFL kneeling protest and the influence of the protest paradigm
Thesis   Open access

Protest and the president: a study of MSNBC's primetime coverage of the NFL kneeling protest and the influence of the protest paradigm

David Clark
Master of Science (M.S.), Drexel University
19 Jun 2018
DOI:
https://doi.org/10.17918/D86089
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Abstract

Television broadcasting--Management Multimedia communications MSNBC National Football League Protest movements in mass media Civil rights movements Journalism
The purpose of this study was to analyze the way that MSNBC Primetime news covered the NFL Kneeling protest in order to see the ways in which their coverage upheld the protest paradigm and delegitimized the protest or dissented against the protest paradigm and gave credence to the protest. This was examined through three areas of research, the words and phrases used in their coverage, the voices and people that participated in the coverage, and the way President Donald Trump was incorporated into the coverage. A content analysis was completed to do this research. Transcripts from All In with Chris Matthews, The Rachel Maddow Show, and The Last Word with Lawrence O'Donnell from the dates of September 25 through October 13, 2018 were coded for the ways the types of language suppression tactics used, the background of the contributors used, and if the President was incorporated. The results showed that the majority of statements made during the coverage used some sort of language suppression tactic and there was an overwhelming inclusion of or reference to the President's comments in the coverage.

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