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PDFOpen Access (License Unspecified), Open Access
Thesis
Punchdrunk: a case study
Master of Science (M.S.), Drexel University
2013
DOI:
https://doi.org/10.17918/etd-4397
Abstract
This case study investigates the growth and development of Punchdrunk, a United Kingdom (U. K.) based Theater Company. Punchdrunk's dedication to its aesthetic and brand, combined with dual leadership, creative marketing and inventive partnerships have positioned the organization to reach large audiences and remain nimble in an unstable sector. This paper finds that this organization has risen to the challenge of maintaining artistic integrity and remaining sustainable, challenges which are faced by all nonprofit arts organizations. The combination of traditional funding mechanisms, alternative revenues, creative partnerships and corporate sponsorship enable Punchdrunk to continue to pursue their ambitious mission: to transform the passive consumption of the arts into life changing experiences for everyone.
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Details
- Title
- Punchdrunk
- Creators
- Laura M. Keegan - DU
- Contributors
- Jean Brody (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vi, 68 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4397; 991014632428404721