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PDFOpen Access (License Unspecified), Open Access
Thesis
Purpose of social media in the American orchestral field
Master of Science (M.S.), Drexel University
2013
DOI:
https://doi.org/10.17918/etd-4408
Abstract
The purpose of this paper is to define what is presently happening among practitioners in the American orchestral field within the subject of social media. While Web 2.0 applications have gained various uses in arts marketing, researchers are still determining functions and factors for success. This study discusses changing strategies of marketing and public relations due in part to the influences of Web 2.0 applications. A survey and analysis of whom American orchestras are, what they are presently doing, and their desired results are included. Results are then applied to what are considered best practices in social media to make recommendations for activities that American orchestras could be. The anticipated outcome of this study is a better understanding of how and why American orchestras are using social media.
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Details
- Title
- Purpose of social media in the American orchestral field
- Creators
- Audrey Szychulski - DU
- Contributors
- Jean Brody (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- ix, 25 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4408; 991014632584004721