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Rolling out the interactive credits: evolving the ending credits into an interactive audience experience
Thesis   Open access

Rolling out the interactive credits: evolving the ending credits into an interactive audience experience

Nicole DiGiambattista
Master of Science (M.S.), Drexel University
Jun 2012
DOI:
https://doi.org/10.17918/etd-6523
pdf
DiGiambattista_Nicole_20121.51 MBDownloadView

Abstract

Digital media Motion picture actors and actresses--Credits Motion picture producers and directors--Credits
A central purpose of "Rolling Out the Interactive Credits: Evolving the Ending Credits into an Interactive Audience Experience" is to create interactive ending credits that personalize the viewing experience for home movie audiences. While retaining the style of the film, interactive credits will enable viewers to feel more connected to production companies by offering select bonus content. Twenty-first century film consumption patterns are changing, and consumers now desire to watch films at home through Video-On-Demand (VOD), which is an increasingly popular alternative to traditional movie theaters. Furthermore, home viewers often seek to interact with what they watch. Home viewing provides opportunities for movie producers to communicate with audiences in novel ways using new technologies, including the Internet. In this project, the interactive credits were created using web technologies, such as HTML5, JavaScript, PHP, and MySQL. Viewers are able to navigate through the interface to find information about roles, people, pre-production, making of, and backstage material. The interface is designed to integrate the original film credits with a visual design that matches the theme of the film. The bonus material will potentially include production material, interviews with the cast and crew, and general information not available to traditional movie theater audiences. This information is meant to fulfill the viewer's interest in film-enhancing material.

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