Thesis
Societal perceptions of magic: the impact on magic-based nonprofit organizations and their outreach programming
Master of Science (M.S.), Drexel University
Jun 2020
DOI:
https://doi.org/10.17918/00000224
Abstract
This thesis examines the perception of magic by magicians, the public, and the philanthropic community and analyzes how those perceptions have had an impact on magic-based nonprofit organizations and their outreach programming. This qualitative study uses a multiple case study of four nonprofit organizations and draws upon interviews and website observations, and an analysis of public and private funding avenues. It also draws from a separate market analysis to gauge the viability of magic-based outreach programming. The results of this research indicate that the societal perception of the performance art of magic, while not yet formally classified as an art form, is significantly marginalized in the arts and culture sector, which limits its opportunities for advancement within the sector. More work is warranted within the magic industry to advance advocacy efforts. Advocacy can enhance awareness of the intrinsic, and potentially instrumental, benefits of magic and expand opportunities for increased engagement in diverse ways. Additionally, it was determined that while magic will continue as a niche performance art form within the arts and culture sector, the greater potential of magic lies in the form of an interventional tool or art therapy where nonprofits can design innovative programming that serves the education and healthcare sectors.
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Details
- Title
- Societal perceptions of magic
- Creators
- Patricia L. Franchino
- Contributors
- Julie Goodman (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- viii, 69 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991014695143504721