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PDFOpen Access (License Unspecified), Open Access
Thesis
SpARTs PARTnerships: a study of corporate support for the arts : trends, learnings from sports & implications
Master of Science (M.S.), Drexel University
Jun 2017
DOI:
https://doi.org/10.17918/etd-7683
Abstract
"SpARTs" pARTnerships studies the context of corporate support for the arts, analyzes sports as the sponsorship industry leader to glean best practices and provides strategic recommendations to improve an arts organization's sponsorship program. The need for private support is growing. Corporate support continues to ebb and flow, yet is transitioning from corporate philanthropy to marketing-based sponsorship. The research concludes that the arts can learn from sports sponsorships how to create mutual and sustainable strategic philanthropic partnerships that meet business objectives and provide much needed unrestricted revenue to support their art and mission. The research suggests hybrid support to maximize the arts tax deductibility and perceived social impact while surpassing sponsor objectives. By using an explanatory, sequential mixed method approach, this thesis examines multiple sources of industry data over a period of years and explains those findings through a thorough review of corresponding literature and four diverse interviews with field professionals.
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Details
- Title
- SpARTs PARTnerships
- Creators
- Scott D. Giffen - DU
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- x, 117 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7683; 991014632347104721