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Spring (and audience) awakening: does controversial art have an impact on small non-profit theatre organizations?
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Spring (and audience) awakening: does controversial art have an impact on small non-profit theatre organizations?

Joshua Thomas Lapping
Master of Science (M.S.), Drexel University
Dec 2020
DOI:
https://doi.org/10.17918/00001219
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Abstract

Arts--Management Nonprofit Organizations
This study seeks to find any possible correlations or evidence that supports whether controversial art negatively impacts smaller non-profit theatrical organizations. With sponsorship opportunities - or donations from for-profit companies - being harder to come by, a greater number of organizations vying for the same consumer dollar, and grant opportunities being a dice roll that not driving away potential audience members is now as important as ever. Sitting down with artistic leaders and Executive Directors from multiple live theatre organizations to learn their feelings on producing shows that may not be loved by every audience member; as well as if they have seen any patterns or correlations between this type of art and the overall support of their venues. Combining the qualitative data from these interviews with also looking at examples of reports and data on audience support of theatrical organizations aid us in finding correlations in nonprofit theatre organizations. The purpose of this study is to highlight and make correlations to help performing arts organizations feel confident to produce works that they truly feel inspired to produce, truly fulfill their mission statement, and tell stories that apply to numerous walks of life.

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