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PDFOpen Access (License Unspecified), Open Access
Thesis
The 90s are all that and the impact of social media on programming: a case study
Master of Science (M.S.), Drexel University
Jun 2012
DOI:
https://doi.org/10.17918/00007876
Abstract
The purpose of this study was to explore social media use and how it can influence programming from the point of view of the user. The case study focused on one example, "The 90s Are All That". This concept was looked at by researching participant engagement and their relationships with the current programming in the retro block. The research was conducted through a survey which also gauged participant social media usage in relation to the programming that they watched. This case study gave insight to the way social media could possibly impact what viewers watch on television based on their preferences.
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Details
- Title
- The 90s are all that and the impact of social media on programming
- Creators
- Magdalena A. Kolbuszewska
- Contributors
- Philip W. Salas (Advisor) - Drexel University, Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University, Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vi, 54 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991021888892104721