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The "Celebritization" of Home Shopping: An Examination of the Phenomenon of Celebrity Endorsement and How a Home Shopping Channel Utilizes Their Celebrities and Twitter
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The "Celebritization" of Home Shopping: An Examination of the Phenomenon of Celebrity Endorsement and How a Home Shopping Channel Utilizes Their Celebrities and Twitter

Jessica L. Hargreaves
Master of Science (M.S.), Drexel University
Jul 2013
DOI:
https://doi.org/10.17918/etd-4264
pdf
Hargreaves_Jessica_20132.54 MBDownloadView

Abstract

Television--Management Celebrities--Teleshopping Indorsements--Teleshopping Twitter

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