Television--Management Telecommunication systems Endemol
This thesis examines the rising popularity and significance of global television companies that produce and sell formats. As the world becomes increasingly more global, global television companies like Endemol are thriving because they are able to transmit formats to fit individual countries. Within these countries, local cultures and standards apply to the viewing of television content. Endemol has learned to remain present globally and locally at the same time. This thesis explores how Endemol is able to find success within local markets by interviewing media managers of the company's Malaysian branch directly. They revealed some of the challenges they face when adapting formats, specifically those developed by Endemol USA and Europe. Further highlighted is the importance of the role of media managers as gatekeepers, specifically how they are able to tap into local environments to produce successful local shows and reach high television ratings in these markets. Endemol Malaysia has to decide solely which shows will work on air while considering the different languages, dialects, races and politics of the country. By the end of the thesis, it is interesting to note how Endemol Malaysia differs from the Endemol Global brand. They are moving in a slower direction, often in different directions because of a few factors such as the economy, the government role and slower advancement in technologies. It is clear that media managers are the filters that adapt content based on factors that might be overseen by the headquarters.
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Details
Title
The Future of Television
Creators
Emily Louise Miles - DU
Contributors
Lydia Timmins (Advisor) - Drexel University (1970-)
Awarding Institution
Drexel University
Degree Awarded
Master of Science (M.S.)
Publisher
Drexel University; Philadelphia, Pennsylvania
Resource Type
Thesis
Language
English
Academic Unit
Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
Other Identifier
4130; 991014632173604721
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