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The Vietnamese entertainment industry: the role of music TV shows in driving industry development
Thesis   Open access

The Vietnamese entertainment industry: the role of music TV shows in driving industry development

Duong Hoang Luu
Master of Science (M.S.), Drexel University
Dec 2024
DOI:
https://doi.org/10.17918/00010835
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Abstract

The purpose of this study is to explore the evolution and impact of television shows in Vietnam. This research examines how Southeast Asia, particularly Vietnam, has emerged as a growing player in shaping the global entertainment landscape. As a nation with a deep cultural heritage and a rapidly modernizing society, Vietnam presents a unique trajectory in the development of its television industry. Television shows have become a significant form of entertainment for Vietnamese audiences, playing a vital role in preserving cultural identity while also fostering Vietnam's integration into the global entertainment market.

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