Thesis
The binge watching trend: an analysis of audience behavior and network strategies in a competitive environment
Master of Science (M.S.), Drexel University
Jun 2017
DOI:
https://doi.org/10.17918/etd-7446
Abstract
Viewers today enjoy unprecedented control over the way they watch content on television. With constant advancements in technology, the way in which viewers consume content has seen a considerable shift. Binge watching has become a common point of discussion among the audience as well as industry experts. The core focus of this study is to understand and analyze the shift that has occurred as a result of the entry of streaming services in the market. Though binge watching was in practice years before with marathons and re-runs, the easy availability of internet service significantly changed the landscape of television. Television moving to streaming services and the entry of OTT platforms like Netflix releasing original content all at once brought about massive changes to the television industry. Not only did the way viewers consume entertainment change, it also brought about massive changes from the business perspective. This thesis utilized a survey and in depth interviews to analyze the viewing habits of the audience, and to understand the strategies media experts are putting into action in order to retain viewership, ratings and in turn the most crucial aspect of the television business, advertising revenue.
Metrics
294 File views/ downloads
59 Record Views
Details
- Title
- The binge watching trend
- Creators
- Rutika Raikar - DU
- Contributors
- Philip W. Salas (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vii, 73 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7446; 991014632269704721