The challenge of change: an analysis of marketing problems of major farm media of the United States post World War II through the nineteen sixties with emphasis on the period 1954-1969

Thesis

Paul Warren Kayser

Master of Business Administration (M.B.A.), Drexel University

1972

DOI:

https://doi.org/10.17918/00003655

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Agriculture--Periodicals

Periodicals--Circulation

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Title: The challenge of change
Creators: Paul Warren Kayser
Awarding Institution: Drexel University
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel University; Philadelphia, Pennsylvania
Number of pages: xi, 99 pages
Resource Type: Thesis
Language: English
Academic Unit: College of Business (and) Administration (1970-1999); Drexel University
Other Identifier: 991021888167404721