Thesis
The effect of mobile devices and computers on syndicated television content
Master of Science (M.S.), Drexel University
2014
DOI:
https://doi.org/10.17918/etd-4518
Abstract
From the 1950's to the 21st century, television viewing has continued to evolve, utilizing the technology available. The 21st century saw an increase in the flexibility of where and how viewers could watch programming. This was due to the availability of programs on computers and mobile devices (collectively, alternate devices). An analysis of the current parameters of popular programing and an examination of how viewers' tastes differ between these two viewing methods will enable production companies to have the information they need to aid in their production decisions. In order to accomplish this goal, this thesis employed two methods. First, this thesis analyzed the most popular television shows on traditional television and alternative devices by genre. Secondly, a Qualtrics survey was conducted which asked detailed questions about the respondents' viewing habits on traditional television, computers and on mobile devices. The survey delved into the reasons behind the respondents' choices and which elements were most important to them. Overall, the resulting data pointed to a diversification in the type of programming people will watch on alternate devices versus the programming the same customers would watch on traditional television. In terms of how much each specific element of a program affects viewers' decisions to watch, the quality of the program's writing was found to be the most important factor, across all viewing platforms. Therefore, the two main recommendations would be: first, production companies should work to fill the genre niches that were found to be popular online but are currently being underserved; second, production companies should focus on the quality of the writing of their programming, regardless of the genre.
Metrics
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Details
- Title
- The effect of mobile devices and computers on syndicated television content
- Creators
- Daniel Patrick Scully - DU
- Contributors
- Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4518; 991014632285504721