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Thesis
The effective coordination of new product programs
Robert Hugh Shaw
Master of Business Administration (M.B.A.), Drexel Institute of Technology
1968
DOI:
https://doi.org/10.17918/00004963
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Shaw_Robert_1968
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Abstract
New products
Marketing
Metrics
8
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Details
Title
The effective coordination of new product programs
Creators
Robert Hugh Shaw
Awarding Institution
Drexel Institute of Technology
Degree Awarded
Master of Business Administration (M.B.A.)
Publisher
Drexel Institute of Technology; Philadelphia, Pennsylvania
Number of pages
89 pages
Resource Type
Thesis
Language
English
Academic Unit
Drexel Institute of Technology (1936-1970); College of Business Administration (1945-1970)
Other Identifier
991021888680804721
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Shaw_Robert_1968
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