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The effects of social media on museums during COVID-19
Thesis   Open access

The effects of social media on museums during COVID-19

Kristina Worobey
Master of Science (M.S.), Drexel University
Dec 2022
DOI:
https://doi.org/10.17918/00001460
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Abstract

Museum techniques--Study and teaching Arts--Management Communication COVID-19 (Disease)--Social aspects Small museums Social media Museums Social Change
Social media can be a useful and powerful tool during times of crisis, such as during the COVID-19 pandemic. This thesis is about how museums utilized social media to connect and interact with their audience when they closed because of COVID-19 lockdowns, and even when they reopened again during the pandemic time-period. It was already known in pre-pandemic times that museums had to engage in using technology and social media to improve their museum's experience, and to keep up with the tides of change that the world has been going through since modern technology started in the 20th century. Though museums and other non-profits were engaging with technology and social media, it was not at the speed of the rest of the world. Through my research I found how museums took initiative and used their social media to not only engage with their current audience, but to find that they can improve themselves and use social media not just as a tool but an extension of their non-profit. An increase in posting and post interaction from the museums and their audience can be seen since Covid-19 started. This shows the effects of how museums are taking social media more seriously and engaging outside the physical building of the museum. It also highlights a change in mind frame of how social media is used, going from being but an extra thing to becoming a tool of importance toward communication within the 21st century.

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