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PDFOpen Access (License Unspecified), Open Access
Thesis
The evolution of viewer engagement: how social media changed television
Master of Science (M.S.), Drexel University
01 Jun 2014
DOI:
https://doi.org/10.17918/etd-6148
Abstract
This study examines the evolution of content and viewer engagement from the late 1990s to the present. The study is also used to gauge how much social media may have affected the manner in which people view television. Social media as a whole have been able to create a shift in the way that television is discussed. Through social media, the water cooler has become largely digital and instantaneous. Viewers no longer have to wait until the following day to discuss programs with their friends or co-workers. Viewers now have the option of participating in the ongoing conversations taking place in the digital universe.
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Details
- Title
- The evolution of viewer engagement
- Creators
- Kiara M. Shepherd - DU
- Contributors
- Heather Foster (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6148; 991014632071504721