Thesis
The fall membership acquisition at the Pennsylvania Academy of the Fine Arts
Master of Science (M.S.), Drexel University
2012
DOI:
https://doi.org/10.17918/5mmc-1j15
Abstract
This case study outlines the plan implemented by The Pennsylvania Academy of the Fine Arts (PAFA) during the fall of 2011 in conjunction with the opening of Lenfest Plaza and the "Henry Ossawa Tanner: Modern Spirit" exhibition. Best practices of appeal design and follow-up have been researched and noted for comparison to the PAFA campaign. The history of PAFA, along with its most recent activities, are described, as well as the next planned steps in the Academy's membership acquisition efforts. The case study concludes with data on the return for each appeal, lessons learned, and suggestions for future appeals.
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Details
- Title
- The fall membership acquisition at the Pennsylvania Academy of the Fine Arts
- Creators
- Emily M. Ost - DU
- Contributors
- Cecilia Meisner (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vii, 41 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Arts Administration; Arts and Entertainment Enterprise; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4422; 991014632573404721