Thesis
The history, development status, and operation of the TV shopping industry in China
Master of Science (M.S.), Drexel University
Oct 2016
DOI:
https://doi.org/10.17918/etd-7141
Abstract
TV shopping is the product of interpenetration of retailing and media promoted by many factors including scientific progress and media convergence. The TV shopping industry is a new hotspot and emphasis on the expansion of the modern media industry chain. Based on multi-angle analysis of the basic concepts of TV shopping, this thesis points out that TV shopping is sales without shops. In view of media, TV shopping has witnessed three media developments, including traditional TV advertising, TV programming and the TV shopping channel. This thesis will introduce the development, status and representative vendors of the TV shopping industry in the United States, Korea, Taiwan as well as some other countries and regions. Five development stages of TV shopping in China are included and driving factors of TV shopping development are analyzed from media environment, technological environment and audience environment. Key attention is paid to the operation of Taiwan DongSen TV shopping as well as a discussion about the Chinese innovative mode of TV shopping that matches China's environmental characteristics. Finally, the thesis points out that economics of scale, accelerating integration of the industry chain and strengthening the core competitiveness that bring opportunities for development of TV shopping in China. However, TV shopping in China still has some problems, such as poor supervision, legislation, shortage of talents, and experience localization.
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Details
- Title
- The history, development status, and operation of the TV shopping industry in China
- Creators
- Xing Zhang - DU
- Contributors
- Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7141; 991014632448304721