Files and links (1)
PDFOpen Access (License Unspecified), Open Access
Thesis
The impact of television streaming profit strategies on subscriber growth, loss and retention
Master of Science (M.S.), Drexel University
Dec 2024
DOI:
https://doi.org/10.17918/00010830
Abstract
This study investigates the influence of profit-driven initiatives in television streaming on consumer attitudes and behaviors, particularly regarding consumer acquisition, retention, and loss. Drawing on industry reports and consumer feedback, it explores the evolution of the television streaming market and the shift towards profitability-focused strategies. The findings offer insights into the effects of these strategies on consumer experience and engagement, highlighting the broader implications for both consumers and the industry.
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Details
- Title
- The impact of television streaming profit strategies on subscriber growth, loss and retention
- Creators
- Deanna Eaton
- Contributors
- Michelle McHugh (Advisor) - Drexel University, Television (and Media) Management
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- 59 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991021970898904721