The influence exerted by a pharmaceutical company's representative in the prescribing doctor's decision to adopt a new or current ethical pharmaceutical: a survey of a selected sample of Philadelphia doctors, pharmaceutical company representatives, and national pharmaceutical manufacturers

Thesis

John Anthony Franceschini

Master of Business Administration (M.B.A.), Drexel University

Jun 1970

DOI:

https://doi.org/10.17918/00004125

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Pharmaceutical industry

Pharmacists

Physicians

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Title: The influence exerted by a pharmaceutical company's representative in the prescribing doctor's decision to adopt a new or current ethical pharmaceutical
Creators: John Anthony Franceschini
Awarding Institution: Drexel University
Degree Awarded: Master of Business Administration (M.B.A.)
Publisher: Drexel University; Philadelphia, Pennsylvania
Number of pages: x, 246 pages
Resource Type: Thesis
Language: English
Academic Unit: College of Business (and) Administration (1970-1999); Drexel University
Other Identifier: 991021887649004721