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Thesis
The introduction of South Korean reality shows in the Chinese market
Master of Science (M.S.), Drexel University
01 Mar 2015
DOI:
https://doi.org/10.17918/etd-6177
Abstract
It was not until 2000 that Chinese viewers had an opportunity to watch reality TV, a new genre of television programs. At that time, TV stations in China purchased the content of popular foreign reality shows and aired them nationally. Since then, China has entered the international format business and began to produce original reality shows. In 2004, Super Girl, in particular, got significant attention as well as huge popularity in Mainland China, which guided Chinese media professionals to find the potential of the reality television maricet in the country. However, due to a lack of originality, during the next few years, Chinese media companies and TV stations had no choice but to introduce foreign shows in order to attract viewers. As the market for western introduced reality shows became saturated, media professionals began to pay great attention to South Korean reality television which had mature market strategies, advanced production techniques, similar cultural elements and could be purchased more cheaply than western ones. But does the Chinese audience accept these programs? Do the shows affect the television market and society in China? The purpose of this study is to research the characteristics of the audience of South Korean introduced reality shows, the advantages and limitations of these shows, and the influence these shows have on viewers and television stations that carry them in China. Through a survey of 120 Chinese media consumers and an interview with a producer of reality programming concerning two South Korean introduced reality shows, the market for South Korean reality television in China is analyzed from macro and micro perspectives. One more important goal of the research was to encourage Chinese media professionals to leam and create high quality original reality shows.
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Details
- Title
- The introduction of South Korean reality shows in the Chinese market
- Creators
- Danni Yang - DU
- Contributors
- Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6177; 991014632931704721