Thesis
The n-screen experience: an analysis of multi-screen and multitasking media consumption in relation to genre choice
Master of Science (M.S.), Drexel University
01 Jun 2015
DOI:
https://doi.org/10.17918/etd-6483
Abstract
The purpose of this study was to analyze how genre affected multiscreen television viewing. The study was conducted by surveying 120 participants. Analysis included which types of shows led to multiscreen interaction, as well as what types of multiscreen experiences viewers were partaking in during a particular type of show. The study also examined what motivated viewers to use another screen during a program. 69% of the participants utilized another screen while watching television. Their primary reasons were to avoid commercials, something on the show piqued their interest, or because the program could not hold their full attention. It was also found that social media interaction was a major driving force behind multiscreen use. Overall, it can be concluded that viewers are utilizing a second screen for a large part of their television viewing. Because of this, producers and content creators must find a way to create a complete, cross-platform experience with their show.
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Details
- Title
- The n-screen experience
- Creators
- Alexander F. Rybacki - DU
- Contributors
- Philip W. Salas (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- vi, 54 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6483; 991014632194304721