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The new grail: technology, institutional isomorphism and the American orchestra
Thesis   Open access

The new grail: technology, institutional isomorphism and the American orchestra

Rachelle Brisson
Master of Science (M.S.), Drexel University
2014
DOI:
https://doi.org/10.17918/etd-6243
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Abstract

Orchestra Arts--Management Marketing Strategic Planning Technology
In April, 2011 the Philadelphia Orchestra Association announced a grant award for the development and implementation of a new programmatic mobile app, iNotes, in partnership with the Drexel Music Entertainment and Technology Laboratory. Fifteen days later the board of the Philadelphia Orchestra voted to declare bankruptcy. In this case study, the author studies the motivation and strategic planning behind the iNotes project to determine if institutional isomorphism played a factor for its continuation through the Philadelphia Orchestra bankruptcy proceedings. Several interviews with key personnel show that although institutional isomorphism did not play a strong role in this project, it did influence the Philadelphia Orchestra to create a different mobile app, similar to other top-tier orchestras.

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