Thesis
The new newsroom: the impact of digital and social media on local television news stations
Master of Science (M.S.), Drexel University
May 2014
DOI:
https://doi.org/10.17918/etd-4515
Abstract
This thesis addresses the integration and impact of digital and social media into local television news stations across the country through 2013. Digital and social media have allowed local television stations to stay engaged with their viewers on a 24/7 basis, by promoting constant conversation. Studies note that social media is on a continuous spiral of growth through which viewers have the opportunity to contribute to the news gathering process, and in turn it allows newscasters to continue an ongoing conversation with their viewers in real time. By looking into all aspects of local television newsrooms, this thesis investigates how digital and social media are changing the journalistic landscape. From the newsgathering and news dissemination process, to staffing and revenue streams, digital and social media affect every department in a local television news station. Special attention is given to the three-screen approach and mobile technology, as well as the social platforms themselves, to determine how local television stations have used these particular technologies in their everyday business practice. This thesis also includes a ten question, open ended survey of the Philadelphia Designated Market Area (DMA) to determine how digital and social media have affected the four major commercial television stations in the area (ABC, CBS, Fox, and NBC). The survey was distributed to television managers, creative service teams, web teams, and the on-air talent with twelve survey's being returned from at least one representative per station. After analyzing information from the literature and survey data, a conclusive hypothesis was formulated about the future of digital and social media use at local television news stations in the coming years.
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Details
- Title
- The new newsroom
- Creators
- Kelsey M. Hanley - DU
- Contributors
- Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 4515; 991014632332104721