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PDFOpen Access (License Unspecified), Open Access
Thesis
The reformation of traditional television programs under the new media environment: a case study of the Phoenix Group's program Omni Media Online
Master of Science (M.S.), Drexel University
01 Aug 2014
DOI:
https://doi.org/10.17918/etd-6167
Abstract
The purpose of the study was to explore how the new media and cyber environment prompt changes of the television programs toward an omni-media pattern of use. By using the Phoenix Group's news program, Omni Media Online as an example, the case study examines the audience's changing interests in programs' content as well as watching channels. Both audiences from television and new media platforms demonstrated a trend of merging audience composition and changing habit in China's media industry. When two-way communication could be built with multi-channel interaction, it brings more public opinions to live news broadcast. A survey was conducted to learn the relationships between modern audience and the program, taking the Phoenix Group as an example. It is important to know what viewers want based on their watching experience so that proper reform can be carried out draw their attentions.
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Details
- Title
- The reformation of traditional television programs under the new media environment
- Creators
- Shanshan Song - DU
- Contributors
- Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6167; 991014632668804721