Thesis
The role online television viewing has in the future of television and audience measurement
Master of Science (M.S.), Drexel University
01 Jun 2015
DOI:
https://doi.org/10.17918/etd-6484
Abstract
This study examines major issues facing the television industry, particularly those affecting audience measurements along with issues surrounding Nielsen. Most of this research was done online, through books and in conversation with various television executives. This information is constantly changing therefore most of the research relied heavily on things being published online and interviews with television executives from major broadcast television networks.
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Details
- Title
- The role online television viewing has in the future of television and audience measurement
- Creators
- Kendra Unique Smith - DU
- Contributors
- Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- viii, 57 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 6484; 991014632562204721