Thesis
The show hole: a television audience analysis of post binge-watching decision making
Master of Science (M.S.), Drexel University
Sep 2020
DOI:
https://doi.org/10.17918/00000292
Abstract
This thesis is an audience analysis of television viewers habits related to binge-watching. Through a survey that was distributed to 159 respondents, data was collected to determine how viewers make decisions about what television programs to watch next after bingeing a show to completion. From the sample it was determined that 1) after viewers finish a show they seek to replace it with new content to binge, 2) streaming services are currently satisfying customers with the ways they recommend follow-up content and 3) there is no standout choice that most viewers make about which genre or style of content to watch in relation to the previously binged program.
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Details
- Title
- The show hole
- Creators
- Matthew Richard McMenamin
- Contributors
- Albert S. Tedesco (Advisor)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- ix, 88 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 991014695134804721