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The show hole: a television audience analysis of post binge-watching decision making
Thesis   Open access

The show hole: a television audience analysis of post binge-watching decision making

Matthew Richard McMenamin
Master of Science (M.S.), Drexel University
Sep 2020
DOI:
https://doi.org/10.17918/00000292
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McMenamin_Matthew_20201.03 MBDownloadView

Abstract

Binge watching (Television) Television viewers Television Management Television
This thesis is an audience analysis of television viewers habits related to binge-watching. Through a survey that was distributed to 159 respondents, data was collected to determine how viewers make decisions about what television programs to watch next after bingeing a show to completion. From the sample it was determined that 1) after viewers finish a show they seek to replace it with new content to binge, 2) streaming services are currently satisfying customers with the ways they recommend follow-up content and 3) there is no standout choice that most viewers make about which genre or style of content to watch in relation to the previously binged program.

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