Thesis
The study of online Danmu's television use: from the audience's point of view
Master of Science (M.S.), Drexel University
Jan 2016
DOI:
https://doi.org/10.17918/etd-7140
Abstract
The purpose of this study is to demonstrate how audiences would feel about Danmu- a video add-on service that display audiences' comments as subtitles overlaid on the video, and Danmu's cross-platforms extension to television. The questionnaire conducted with 105 participants investigated Danmu audience's categorization, behavioral, and perceptional characteristics. The interviews were conducted to further illustration of why participants had given certain answers in the survey. The result suggested Danmu product's inherent limitations constrained its transformation to the television platform. However, Danmu showed its potentials with its user's bases. Hence, if Danmu is put on trial for television use in future, several recommendations were also given in this study. Keywords: Danmu; cross-platform; television add-on
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Details
- Title
- The study of online Danmu's television use
- Creators
- Xiaojing Fang - DU
- Contributors
- Lydia Timmins (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- iv, 97 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7140; 991014632412704721