Thesis
The transition of China's video website: a case study of LeEco
Master of Science (M.S.), Drexel University
Aug 2016
DOI:
https://doi.org/10.17918/etd-7137
Abstract
TV watching is no longer exclusively a single-screen experience. It now includes multiple devices that enable people to watch preferred content on whatever, wherever, and whenever it is most convenient. In the first 15 years of the 21st century, China's video website industry has been rapidly growing and evolving. Meanwhile, video website has changed lifestyles and habits worldwide. Online video industry has become larger and more complex. Among all the other countries around world, China makes a good example. Till 2015, China has the largest amount of online video subscribers. The number is near 450 million and still increasing. Nearly 80% of the internet-connected population are frequent video website surfers. The major video websites including LeTV ( now LeEco )1, Youku, Sohu, IQiYi etc are changing and competing in providing collection of options for online users - from smartphones to gaming consoles, the family room couch to the airport, live to original contents, and everything in between. The LeEco can greatly be used as a reference to show public how the competition works. LeEco is a Chinese technology company specializing in internet-related fields, and one of the largest internet streaming media providers in China, which is engaged in business including Internet TV, video content creation and distribution, large-screen application and smart features development, while constructed an ecological system with complete value chain loop, promoting its innovative and remarkable enterprise' development in some dimensions. LeEco is the unique and first video website in China which stepped to innovate with the eco system concept and later on the previous competitors are taking the ways of LeEco for references. Therefore, researchers take LeEco as a case for studying and analyzing the transition of China's video websites. Researchers points out three research questions to identify the trend of development of the video streaming websites and the factors behind the leading companies' success. We argue that among various strategies, ecosystem is the most crucial one for LeEco to make significant turnaround. Meanwhile, the study also analyzes the future challenges and opportunities for the LeEco using the SWOT framework.
Metrics
59 File views/ downloads
24 Record Views
Details
- Title
- The transition of China's video website
- Creators
- Qianwen Ai - DU
- Contributors
- Karen Curry (Advisor) - Drexel University (1970-)Albert S. Tedesco (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- viii, 48 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7137; 991014632413404721