Thesis
The trust factor between meteorologists and viewers and the effects on local television audience retention
Master of Science (M.S.), Drexel University
2017
DOI:
https://doi.org/10.17918/etd-7658
Abstract
Consumers have more options than ever when it comes to how they receive information pertaining to the weather, both locally and regionally. Because of the myriad of options, television and media managers across all markets in the United States are constantly fine-tuning their strategies to gain and retain viewers' trust. For many of those managers, that strategy relies heavily on audience members' impressions of the station's meteorologists. Specifically, trust is one thing that evokes a person's loyalty, leaving consumers with a positive impression. To understand the trust factor between the viewer and meteorologists in large media markets and how it impacts television managers' hiring and programming strategies, this research examines the three components that can be used to create and maintain trust between meteorologists and viewers. This research also examined meteorologists and executives at NBC 10, WCAU-TV in Philadelphia, the nation's fourth largest media market.
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Details
- Title
- The trust factor between meteorologists and viewers and the effects on local television audience retention
- Creators
- Brittney Nix-Crawford - DU
- Contributors
- Albert S. Tedesco (Advisor) - Drexel University (1970-)Michelle McHugh (Advisor) - Drexel University (1970-)
- Awarding Institution
- Drexel University
- Degree Awarded
- Master of Science (M.S.)
- Publisher
- Drexel University; Philadelphia, Pennsylvania
- Number of pages
- 82 pages
- Resource Type
- Thesis
- Language
- English
- Academic Unit
- Television (and Media) Management; Cinema and Television; Drexel University; Antoinette Westphal College of Media Arts and Design
- Other Identifier
- 7658; 991014632695404721